US: Drinks Americas launches Trump ad campaign

By | 24 May 2007

Spirits marketer Drinks Americas Holdings has launched a national print advertising campaign for its Trump Super Premium Vodka brand.
 
The campaign, which has been created by Milton Glaser, will run in national magazines and print publications throughout the summer and into the holiday season with an evolving holiday theme. The 'Success Distilled: The World's Finest Super Premium Vodka' poster will feature summer red, white and blue colours as the 4 July holiday approaches.
 
"In addition to print and outdoor advertising, our promotional activities at high-profile events further drives awareness of the Trump Super Premium Vodka brand among consumers," said Drinks Americas president and CEO Patrick Kenny.
 
Kenny said he expects sales of at least 100,000 cases for the first year since the launch of the brand in late October 2006.

Sectors: Spirits

Companies: Drinks Americas

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