The deal aims to tap into growing demand for craft beer in the US

The deal aims to tap into growing demand for craft beer in the US

Marigold Brewing Company has signed a deal with Drinks Americas Holdings to brew the first Mexican craft beers launched in the US.

The Day of the Dead Craft Beer line will come in six variants and has already secured national distribution, Drinks Americas said yesterday (6 December). The company hopes the new range will tap into growing demand for artisan brewing.

“Craft beers are the fastest growing segment of beer in the US,” said Tim Owens, Drinks Americas CEO. “Now consumers will have a chance to try a craft beer from Mexico.”

The six varieties are: Blonde Ale, Heifeweizen, Amber Ale, Pale Ale, IPA, and Porter. The line expands Drinks Americas' portfolio, which includes Mexicali, Rio Bravo, Chili Devil, Crazy Pig Ale and Rheingold.

Anheuser-Busch InBev is increasing its focus on craft beer and last month announced it is setting up a dedicated advisory board, which will include Goose Island founder John Hall. 

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