Drinks Americas Holdings said yesterday that it has purchased the assets of The Rheingold Brewing Company, makers of Rheingold Beer.

Drinks Americas will be the exclusive producer and marketer of Rheingold Beer following the deal. Terms of the transaction were not immediately disclosed.

Drinks Americas CEO J. Patrick Kenny said: "Rheingold Beer is an American icon brand. Certainly everyone born and raised in New York knows and appreciates Rheingold's rich history. We at Drinks Americas are excited about Rheingold's future in the New York market, as well as its growth nationwide."

He continued: "Rheingold Beer fits perfectly into the Drinks Americas portfolio of icon brands. We expect the line to continue its resurgence in the New York Metro area and to use such growth to add additional points of distribution for our other products. Many of our distributors and key customers for our Newman's Own Lightly Sparkling Fruit Juice Drinks are already in the beer business. In addition, the line complements our Sackets Harbor 1812 Beer and will generate purchasing efficiencies."