AUSTRALIA: Drinks advertising extended to Imparja
Imparja, the central Australian television station, which reaches a wide and often remote Aboriginal audience, is to screen liquor advertising for the first time.
It had previously refused such advertising because alcohol abuse is a politically sensitive issue among Aboriginal communities and in the nation as a whole.
Imparja chief executive Alistair Feehan said liquor advertising would be vetted and 30% of the income would be spent on abuse programmes in communities.
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