UK: Drinkaware receives industry funding

UK alcohol charity Drinkaware has received a further GBP5m (US$8.1m) of funding from the drinks industry in a bid to continue tackling the issue of alcohol misuse.

Fifty alcohol-related companies, including Diageo, AB-InBev UK and Molson Coors, as well as retailers, have committed the funding to step up alcohol education activities over the next three years, the charity said today (14 December).

The funds will be used to amplify current campaigns targeting adults, young adults and under-18s, build a digital presence and develop more compelling education and information programmes.

Derek Lewis, chairman of Drinkaware, said it was "extremely happy" to receive broad support from across the drinks industry.

"The funding from retailers, trade bodies and producers will make it possible for Drinkaware to continue talking to under-18s, young adults and adults about the dangers of alcohol misuse.

"Changing the UK drinking culture won't happen overnight and we've all got a part to play. It's imperative that the drinks industry, medical and public health community, charities and central and local Government all work together to protect consumers from alcohol related harm," he added.

The funding was coupled with an updated Memorandum of Understanding between the Department of Health, the alcohol industry and The Drinkaware Trust.

Andy Burnham, Secretary of State for Health, said: "With 10m people drinking more than is good for them, and putting themselves at risk of diseases like cancer and diabetes, there's no doubt that we still have work to do.

"Government action to tackle alcohol can only succeed if the industry step up to the mark and play their part in changing attitudes and helping people drink responsibly. I am committed to taking decisive yet proportionate steps, at every opportunity, to make it easier for people to drink within the recommended limits," he said.

"Drinkaware have made good progress so far, and it's encouraging that they can continue with more stable funding."

At the weekend, the Guardian newspaper reported that a committee of MPs in the UK is set to call for a minimum price on drinks.