UK: Drambuie's GBP10m push for youth appeal
By just-drinks.com editorial team | 8 September 2006
Scottish liqueur Drambuie is to embark on a GBP10m (US$18.6m) international marketing campaign to try to win over a generation of younger consumers.
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Scottish liqueur Drambuie is to embark on a GBP10m (US$18.6m) international marketing campaign to try to win over a generation of younger consumers.
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