COMMENT: Dr Pepper/Seven Up rage against the machination

By Datamonitor | 7 April 2003

Dr Pepper's attempt to contrive a wave of online support for its Raging Cow drink seems to be in danger of backfiring. The online community has caught on to the attempt to engineer a new fad and is striking back. Dr Pepper now stands to lose a great deal of popularity for exactly the same reasons it hoped to gain some.

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Dr Pepper's attempt to contrive a wave of online support for its Raging Cow drink seems to be in danger of backfiring. The online community has caught on to the attempt to engineer a new fad and is striking back. Dr Pepper now stands to lose a great deal of popularity for exactly the same reasons it hoped to gain some.

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