COMMENT: Dr Pepper/Seven Up rage against the machination
Dr Pepper's attempt to contrive a wave of online support for its Raging Cow drink seems to be in danger of backfiring. The online community has caught on to the attempt to engineer a new fad and is striking back. Dr Pepper now stands to lose a great deal of popularity for exactly the same reasons it hoped to gain some.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 16 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
- Interview - Bernstein analyst Trevor Stirling
- Trump, local spirits and the IR role - The Analyst
- Diageo NA head on Trump, Millennials, Bourbon
- Is Irish whiskey ready to recognise its potential?
- Cannabis – A clear and present danger to alcohol
- Beam Suntory opens global headquarters in Chicago
- Pernod Ricard offloads Domecq brandies, wines
- Diageo strike threat postponed with fresh vote
- Diageo appoints first programmatic marketing head
- TWE renames Blossom Hill fruit wine range