Dr Pepper/Seven Up, Inc. will be one of the leading sponsors of the 14th Hispanic Heritage Awards, which will air during primetime for the first time ever, on NBC at 10 p.m. (ET) on Sept. 9. The program will be taped at the John F. Kennedy Center for the Performing Arts in Washington, D.C. on Sept. 7.

Dr Pepper/Seven Up has sponsored the awards since their debut in 1987.

This year the awards will honor actor Anthony Quinn for arts, baseball superstar Sammy Sosa, 1989 Pulitzer prize winner Oscar Hijuelos, labor activist Dolores Huerta and former California state supreme court justice and law school professor Cruz Reynoso.

The Hispanic Heritage Awards were established in 1987 to recognize the best and the brightest in the Latino community. The awards program, co- produced with the Kennedy Center, provides an important service to the community and youth by celebrating Hispanic American role models.

"Dr Pepper/Seven Up has played a major role in the development, evolution and growth of the Hispanic Heritage Awards since their inception," said Doug Tough, Dr Pepper/Seven Up, Inc. president and chief executive officer. "These awards focus the spotlight on Latinos who have attained a high level of achievement and have made significant contributions in their respective fields. It is a pleasure and an honor to be a part of a ceremony that continues to gain prominence," he added.

"Once again, we pause to acknowledge and celebrate extraordinary individuals in the Latino community who have made this world better because of their efforts," said Raul R. Tapia, chairman of the Hispanic Heritage Awards Foundation. "This year's honorees are well-known and respected Americans who inspire us to strive for higher levels of achievement."

Dr Pepper is the leading brand in Plano, Texas-based Dr Pepper/Seven Up, Inc.'s extensive soft drink portfolio. Dr Pepper/Seven Up is the leading non- cola soft drink enterprise in North America, with about 15 percent of the U.S. market. It is the largest subsidiary of London-based Cadbury Schweppes plc (NYSE: CSG). In addition to Dr Pepper, other leading Dr Pepper/Seven Up brands include 7 UP, A&W Root Beer, Sunkist, Canada Dry, Schweppes, Squirt, Welch's and Hawaiian Punch.

The Hispanic Heritage Awards Foundation is a non-profit organization that was established in 1987 to recognize and reward Hispanic leaders who display excellence in their professions and serve as positive role models in their communities.