US: Dr Pepper Snapple unveils interactive campaign

By | 8 January 2010

Dr Pepper Snapple Group has launched an interactive marketing campaign in conjunction with Electronic Arts.

Launching today (8 January), consumers who buy 20oz bottles of Dr Pepper can download content in EA games such as virtual clothes for their 'Sims' or body parts for their 'Spore' creatures.

Consumers will also receive access to the add-ons for select EA titles throughout 2010 with codes found on 500m Dr Pepper bottles and fountain cups.

"Dr. Pepper's decision to partner with EA is an investment that will bring a lot of value to their brand and to their consumers," said Elizabeth Harz, senior vice president of global media sales for EA. "Consumers get free game content and a whole new way to experience the Dr Pepper brand."

More games and enhancements will be announced throughout the year and full rules and regulations can be found at: www.drpepper.com/promotions/ea/rules/.

Dr Pepper Snapple Group this week announced it would advertise its Dr Pepper brand for the first time during live coverage of this year's Super Bowl.

Sectors: Soft drinks, Water

Companies: Dr Pepper

View next/previous articles

Currently reading -

US: Dr Pepper Snapple unveils interactive campaign

There are currently no comments on this article

Be the first to comment on this article

Related articles

US: Union, Dr Pepper Snapple Group urged to renegotiate

New York Attorney General Andrew Cuomo has urged the Retail, Wholesale and Department Store Union Local 220 and Dr Pepper Snapple Group (DPSG) to restart negotiations in a bid to settle a dispute over wages and benefits.

just the round-up - The week in drinks

The top ten stories published on just-drinks this week:

US: UBS calls halt on Dr Pepper Snapple ascent

Analyst group UBS has cut its rating on Dr Pepper Snapple Group, warning that the drinks maker's share price looks overweight in the market.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page