Dr Pepper Snapple has announced the advert agencies that will work on the US soft drinks firm's brands in 2009.

Deutsch LA won the bidding for creatives on Dr Pepper and Snapple brands, and is set to begin work on Diet Dr Pepper over the coming weeks, the firm said.

Y&R/San Francisco will be responsible for "Core Four" business, including 7UP, Sunkist Soda and A&W brands, while Laird & Partners will continue on Mott's.

"This is a move that makes sense for a number of reasons, but chief among them are better focus, alignment and efficiency," said Jim Trebilcock, executive vice president of marketing for Dr Pepper Snapple.