US: Dr Pepper Snapple to launch stevia drinks
Dr Pepper Snapple has declared its interest in launching soft drinks containing sweeteners derived from the stevia plant.
The US Food and Drug Administration this week cleared both Coca-Cola and PepsiCo to launch drinks containing their respective versions of a stevia-derived sweetener.
A spokesperson for Dr Pepper Snapple confirmed to just-drinks today (19 December) that the group would look to follow suit.
Dr Pepper Snapple, spun off from Cadbury in May this year, is the third largest soft drinks firm in the US.
The group confirmed in a statement that "we expect to announce the launch of our first stevia-sweetened products in the coming weeks".
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