US: Dr Pepper Snapple removes fructose for anniversary cans
Dr Pepper is celebrating its 125th anniversary this year
Dr Pepper Snapple Group (DPSG) is to remove the high fructose corn syrup from its Dr Pepper beverage in the US, as part of the brand's 125th anniversary celebrations.
The temporary move, announced earlier this week, will see the ingredient replaced by sugar.
The tweaked version will be available in the US from this week until September, in six collectible cans.
In addition to the anniversary cans, DPSG launched its Dr Pepper Cherry flavour during Super Bowl XLIV.
Companies: Dr Pepper Snapple Group
The second round-up in our Review of the Year series sees Ben Cooper consider a busy 12 months for our soft drink brethren....
- Craft spirits shake-out will be just the beginning
- The decline of the flagship beer brand - Comment
- Job cuts not the whole story at AB InBev - Comment
- How Treasury is rewriting the rule book - Comment
- Interview- Veltins export manager Udo Bruns
- Diageo revamps Gordon's gin bottle in UK
- Craft Brew Alliance poised for AB InBev takeover?
- SAB shareholders granted AB InBev vote split
- Pernod deal rescues Corby's FY
- Diageo's Guinness Rye Pale Ale - NPD
- The Next Seven Big Beverage Markets
- Global rum insights - market forecasts, product innovation and consumer trends
- Global RTD insights - market forecasts, product innovation and consumer trends
- Carlsberg AS (CARL B) - Financial and Strategic SWOT Analysis Review
- Adultifying Soft Drinks; Capitalizing on rising adult demand for non-alcoholic beverages