Product Launch - US: Dr Pepper Snapple Group's Ten range

By | 21 December 2012

Click through to view Dr Pepper Snapple Groups 7UP Ten

Click through to view Dr Pepper Snapple Group's 7UP Ten

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Dr Pepper Snapple Group's Ten range

Category - Soft drinks, carbonated, low-calorie

Available - From next month

Location - US, nation-wide

Price - Info not yet available

Dr Pepper Snapple Group has extended its ten-calorie product line from Dr Pepper to five other core brands.

7UP Ten, A&W Ten Root Beer, Sunkist Ten Orange Soda, Canada Dry Ten Ginger Ale, and RC Ten Cola use a mix of caloric and non-caloric sweeteners and are being released after a “strong response” in testing, DPSG said yesterday (20 December). Dr Pepper Ten was launched last year and is enjoying strong repeat rates, DPSG said.

Dr Pepper Ten was initially targeted at men, while the new products are aimed at consumers aged 25 to 39, DPSG said. An ad campaign is scheduled for March, the company added.

Show the press release

 

PLANO, Texas--(BUSINESS WIRE)--Need a reason to enjoy soft drinks in the New Year? How about TEN? Next month, Dr Pepper Snapple Group (NYSE:DPS) is introducing 10-calorie versions of five of its most popular soda brands.

With the launch of 7UP TEN®, A&W TEN® Root Beer, Sunkist® TEN™ Orange Soda, Canada Dry TEN® Ginger Ale, and RC TEN® Cola, DPS says consumers can get both the great taste they love in their favorite soft drinks and low calories. The sodas use a unique blend of caloric and non-caloric sweeteners to deliver a full flavor with only 10 calories per 12 oz. serving.

The new sodas follow up the successful launch last year of Dr Pepper TEN®, which is enjoying strong trial and repeat purchase rates. The five new TEN™ products were tested throughout 2012 in several markets and have received a strong response, with 40 percent of sales incremental to the soft drink category.

The TEN platform gives DPS clear ownership of a previously uncharted space in the U.S. soft drink category – low-calorie sodas, which are neither traditional diet soft drinks nor considered “mid-calorie” offerings. The company is targeting consumers 25-39 years old who love regular soda but have cut back their consumption because they are watching their calories.

“We truly believe we’ve hit the sweet spot with our TEN products, providing both a fully satisfying flavor and low calories,” said Jim Trebilcock, executive vice president of marketing for DPS. “This new platform gives shoppers a great tasting experience and a reason to visit the soda aisle and enjoy the brands they love more often.”

The five new TEN products will be available in January at select retailers across the country. DPS expects to have broad national distribution ahead of an advertising campaign breaking in March. For more information, visit TenGetBoth.com.

 

Original source: http://www.drpeppersnapplegroup.com

Sectors: Product launches, Soft drinks

Companies: Dr Pepper

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Product Launch - US: Dr Pepper Snapple Group's Ten range

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