Product Launch - US: Dr Pepper Snapple Group's Mott's Garden Blend
Click through to view Dr Pepper Snapple Group's Mott's Garden Blend
Dr Pepper Snapple Group's Mott's Garden Blend
Category - Soft drinks, vegetable juice
Available - Now
Location - US
Price - US$2.49 per 32oz bottle and $3.99 per 64oz bottle
Distribution - Dr Pepper Snapple Group
Apple juice producer Mott's has entered the US vegetable juice category with the launch of its Garden Blend juice. The range includes Original and Low Sodium varieties.
Marketing support for the launch will include a national TV advertisement and online media, in tandem with in-store support and couponing campaigns.
- Brown-Forman's march on premium whisk(e)y -Comment
- SABMiller in Cent'l & E Europe - What is for sale?
- Where does AB InBev see the future of beer?
- A-B InBev and its SABMiller divestments - Focus
- Premiumisation comes to bottled water - NPD
- Brown-Forman appoints new GTR marketing head
- Private equity poised for SABMiller Europe buy?
- AB InBev to sell SABMiller Cent'l, E Europe assets
- Brown-Forman to buy BenRiach Distillery Co
- Carlsberg's Shed Head and Bad Apple craft - NPD
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Consumer and Market Insights: Wine Market in China
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends
- What Next for Beer and Brewers Following the MegaBrew Deal?
- Carbonates in India