Product Launch - US: Dr Pepper Snapple Group's Mott's Garden Blend
Click through to view Dr Pepper Snapple Group's Mott's Garden Blend
Dr Pepper Snapple Group's Mott's Garden Blend
Category - Soft drinks, vegetable juice
Available - Now
Location - US
Price - US$2.49 per 32oz bottle and $3.99 per 64oz bottle
Distribution - Dr Pepper Snapple Group
Apple juice producer Mott's has entered the US vegetable juice category with the launch of its Garden Blend juice. The range includes Original and Low Sodium varieties.
Marketing support for the launch will include a national TV advertisement and online media, in tandem with in-store support and couponing campaigns.
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