US: Dr Pepper Snapple Group unveils 7UP CONCACAF deal

By | 21 March 2013

Dr Pepper Snapple Group is teaming up with CONCACAF

Dr Pepper Snapple Group is teaming up with CONCACAF

Dr Pepper Snapple Group (DPSG) has joined MillerCoors as a sponsor of football's CONCACAF Gold Cup.

DPSG's 7UP brand will be the official soft drink of this year's tournament, the company announced yesterday (20 March). Last month MillerCoors extended its Miller Lite brand's partnership with the tournament, which takes place across the US in July.

The DPSG deal includes consumer promotions, retail merchandising, ticket giveaways and other activities, the company said. The agreement also includes Clamato, Squirt, Sunkist soda, Peñafiel and other DPSG brands.    

The CONCACAF (Confederation of North, Central America and the Caribbean Association Football) Gold Cup is held every two years and was last won by Mexico in 2011.

Expert analysis

Dr Pepper Snapple Group, Inc. - SWOT, Strategy and Corporate Finance Report

Dr Pepper Snapple Group, Inc. - SWOT, Strategy and Corporate Finance Report, is a source of comprehensive company data and information. The report covers the company’s structure, operation, SWOT analysis, product and service offerings, detailed financials, and corporate actions, providing a 360° view of the company.

Sectors: Marketing – advertising & promotions, Soft drinks

Companies: Dr Pepper

View next/previous articles

Currently reading -

US: Dr Pepper Snapple Group unveils 7UP CONCACAF deal

There are currently no comments on this article

Be the first to comment on this article

Related research

Dr Pepper Snapple Group in Soft Drinks (USA)

Dr Pepper Snapple Group formed after the company was spun off from its parent Cadbury Schweppes in 2008. It brings together the former Dr Pepper/Seven Up Inc, Snapple Beverage Group, Mott’s LLP and Bebidas Mexico divisions of Cadbury Schweppes, and a...

Dr Pepper Snapple Group Inc. : Consumer Packaged Goods - Company Profile, SWOT & Financial Report

Canadean's "Dr Pepper Snapple Group Inc. : Consumer Packaged Goods - Company Profile, SWOT & Financial Report" contains in depth information and data about the company and its operations. The profile contains a company overview, key facts, major prod...

Juices in the United States

Juices in the United States industry profile provides top-line qualitative and quantitative summary information including: market size (value 2007-11, and forecast to 2016). The profile also contains descriptions of the leading players including key ...

Related articles

Round-Up - NPD: Will Summer Diet Soft Drink Swoon Jump Start CSD Innovation?

Struggling sales for diet soft drinks should see a new wave of innovation break over the category. Tom Vierhile reports.

US: Dr Pepper Snapple Group boss offloads $3.5m of shares

Dr Pepper Snapple Group's (DPSG) president & CEO has sold around US$3.5m-worth of his own stock in the company.

Analysis - Good-tasting all-natural sweetener still 'holy grail' for CSD producers

Dr Pepper Snapple Group's Ten brands can boost the group, but an all-natural sweetener that "tastes good" remains the "holy grail" for CSD producers, according to an analyst.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page