Dr Pepper Snapple Group is teaming up with CONCACAF

Dr Pepper Snapple Group is teaming up with CONCACAF

Dr Pepper Snapple Group (DPSG) has joined MillerCoors as a sponsor of football's CONCACAF Gold Cup.

DPSG's 7UP brand will be the official soft drink of this year's tournament, the company announced yesterday (20 March). Last month MillerCoors extended its Miller Lite brand's partnership with the tournament, which takes place across the US in July.

The DPSG deal includes consumer promotions, retail merchandising, ticket giveaways and other activities, the company said. The agreement also includes Clamato, Squirt, Sunkist soda, Peñafiel and other DPSG brands.    

The CONCACAF (Confederation of North, Central America and the Caribbean Association Football) Gold Cup is held every two years and was last won by Mexico in 2011.