US: Dr Pepper Snapple Group signs with MTV for Sun Drop campaign
By just-drinks.com editorial team | 10 December 2010
Dr Pepper Snapple Group (DPSG) has partnered with MTVN Music Group, a division of Viacom's MTV Networks, in a multi-year agreement to promote and distribute its Sun Drop soft drink brand.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.

Dr Pepper Snapple Group (DPSG) has partnered with MTVN Music Group, a division of Viacom's MTV Networks, in a multi-year agreement to promote and distribute its Sun Drop soft drink brand.

- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
US: PepsiCo, Coca-Cola Co, Anheuser-Busch InBev lead sponsorship spends in 2010 - research
PepsiCo has held on to the top spot in a chart of commercial sponsorship spenders in the US in 2010.
Product Launch - US: Hydrive Energy's Hydrive Extra Strength and Decaf
Hydrive Energy's Hydrive Extra Strength and Hydrive Decaf
US: Vita Coco CEO confident of growth - report
US-based coconut water firm Vita Coco has said that it is on track to "more than double sales" this year to around US$100m, according to reports.
Market research related to this article
Future success strategies for carbonated soft drinks (CSDs)
The carbonates beverages market forms a large and significant part of the global soft drinks industry. Penetration levels for carbonated soft drinks such as cola are high across many parts of the globe, and the sector is contested by some of the worl...












