DPSG wants a stronger foothold in the region

DPSG wants a stronger foothold in the region

Dr Pepper Snapple Group (DPSG) is to take back the distribution rights to its Snapple brand in key Asia-Pacific markets

The company said today (4 March) it has agreed with current distributor Mondeléz International to reacquire the rights to the juice brand in Australia, Malaysia, Singapore, China, Hong Kong, Japan and South Korea. It will also buy back distribution rights for Mott’s, Mr & Mrs T, Clamato, Mistic, Holland House and Yoo-hoo brands in Australia, the company said.

“Obtaining the distribution rights to Snapple and other brands in Asia-Pacific gives us a foothold in a growing market that we can tap for future development,” said Jim Johnston, DPSG's president for beverage concentrates and Latin America beverages.

No financial details have been disclosed.

On Friday, DPSG said it bought Nevada bottler Dr Pepper/7-UP Bottling Company of the West.