US: Dr Pepper Snapple Group pans 7UP antioxidant lawsuit

By | 12 November 2012

DPSG has attacked the lawsuit

DPSG has attacked the lawsuit

Dr Pepper Snapple Group (DPSG) has hit out at a lawsuit which claims it misled US consumers over the type of antioxidant in varieties of its 7UP CSD.

The Centre for Science in the Public Interest, which filed the lawsuit in California on Thursday (8 November), argues that various fruit images on 7UP labels give the impression the antioxidants come from this source. However, according to the centre, the only antioxidant in the product comes from added vitamin E.

The lawsuit, filed on behalf of a consumer from a Sherman Oaks, California, concerns regular and diet Cherry Antioxidant, Mixed Berry Antioxidant, and Pomegranate Antioxidant varieties of 7UP. 

But DPSG has countered that the lawsuit is “another attempt by the food police at CSPI to mislead consumers about soft drinks”. It added: “7UP Cherry is properly labelled under all Food & Drug Administration (FDA) regulations, so that consumers can make an informed choice.”

A new version of 7UP Cherry will also be on sale in February that will not contain antioxidants, the group said.

In 2008, the Coca-Cola Co fell foul of the FDA over its Diet Coke Plus drink. The company branded the drink “Diet Coke with Vitamins & Minerals”. However the FDA said it did not not “consider it appropriate to fortify snack foods such as carbonated beverages”.

Expert analysis

Dr Pepper Snapple Group, Inc. - SWOT, Strategy and Corporate Finance Report

Dr Pepper Snapple Group, Inc. - SWOT, Strategy and Corporate Finance Report, is a source of comprehensive company data and information. The report covers the company’s structure, operation, SWOT analysis, product and service offerings, detailed financials, and corporate actions, providing a 360° view of the company.

Sectors: Soft drinks

Companies: Dr Pepper, Coke, Coca-Cola Co

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