Dr Pepper Snapple Group launches slim cans in US
Dr Pepper Snapple Group is rolling out slimline cans in the US
Dr Pepper Snapple Group is rolling out slimline cans across its key CSD brands in the US.
Speaking to analysts following the company's first-quarter results, CEO Larry Young said the 7.5oz cans were being launched in response to drinker trends. According to the company's website, key brands include Dr Pepper and 7UP.
"As we know, this is a consumer-preferred package," he said.
Young told analysts that the launch was still in its early stages. "We're just getting them kind of rolled out," he said. "I was in the trade last week down in Florida, lots of great response back from not only customers, but consumers."
Young said the slim cans could be 5% of the company's total mix within "18 months to two years".
Several companies have introduced slimline cans to the US recently. Last month, Anheuser-Busch InBev launched Stella Artois in slim cans in the market. In December, Nevada-based Common Cider rolled out its flavoured ciders in the format to California and Nevada.
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