US: Dr Pepper Snapple Group eyes perfect Ten
By Michelle Russell | 22 December 2011
Dr Pepper Snapple Group's decision to test ten-calorie soft drinks across its major brands forms a key part of the group's strategy in 2012.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
Dr Pepper Snapple Group's decision to test ten-calorie soft drinks across its major brands forms a key part of the group's strategy in 2012.
- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
Product Launch - US: Dr Pepper Snapple Group's Snapple Lightly Sweetened Teas
Dr Pepper Snapple Group's Snapple Lightly Sweetened Teas
US: Dr Pepper Snapple Group declares dividend
Dr Pepper Snapple Group has announced the details of its latest dividend payment.
US: PepsiCo bumps Coca-Cola Co from Applebee's, IHOP
PepsiCo has signed a ten-year deal with DineEquity to be the provider of the majority of soft drinks to two of its US restaurant chains.
Market research related to this article
Soft Drinks - Global Group of Eight (G8) Industry Guide
Datamonitor's Soft Drinks - Global Group of Eight (G8) Industry Guide is an essential resource for top-level data and analysis covering the Soft Drinks industry in each of the G8 (United States, Canada, Germany, France, United Kingdom, Italy, Russia ...
Rtd Coffee - USA
In summer 2010 Starbucks embarked on an advertising push for its Frappuccino blended drinks in order to compete with the success of McDonald’s McCafe’s Frappes. This marketing blitz proved favourable for even bottled Frappuccino, as both on-trade and...
Bottled Water - USA
Functional bottled water suffered a decline of 4% in off-trade value sales in 2010, an abrupt decline from the CAGR of almost 40% over the review period. The leading brand in functional bottled water, VitaminWater, is being sued for having a misleadi...
