US: Dr Pepper Snapple Group enters energy drink market
Dr Pepper Snapple Group has unveiled its entry into the US energy drink market with the introduction of Venom.
The new drink, available in Black Mamba, regular and Mojave Rattler, low-carbohydrate/calorie, will be available in a 16.9oz re-sealable aluminium bottle, the company said today (10 June).
"Venom will accelerate Dr Pepper Snapple's entry into the fast growing energy drink market by delivering a jolt of energy in new killer packaging," said Charlotte Dimery, director of marketing for Venom. "Its piercing energy that strikes back in a new re-sealable bottle delivers something new and functional in the competitive energy landscape."
The Venom energy blend contains caffeine, l-carnitine, guarana, ginseng and taurine.
The two ranges will be available at retailers nationwide for a suggested retail price of US$2.29 per bottle.
Australia's drinks industry could be facing a few seismic shifts over the next few months....
Drought conditions have made the last few years tough for Australian wine producers. But while one might have expected the extended hot and dry conditions to be a fillip for the soft drinks sector, fi...
A recent report has warned that confidence in the soft drinks industry in Europe is on the slide....
Energy drink maker DC Brands hopes to open up new business in the sporting world by signing a deal with well-known sports coach and trainer Steve Hess....
Dr Pepper and Major League Gaming (MLG), the video game league, have expanded their US sponsorship deal....
Dr Pepper Snapple has become the latest soft drinks firm to report trouble on the US market, with a decline in third quarter revenue, volumes and earnings....
PepsiCo Canada has announced that it will voluntarily disclose the amount of caffeine on all its product packaging, including Pepsi, Pepsi Max and Lipton Iced Tea brands....
Bebida Beverage Company is looking to increase the presence of its Piranha Spring Water brand in the US....
- Focus - Edrington's FY Performance by Brand
- Where Beer is Brewed Can Leave a Bad Taste
- Pernod relies on Indian whiskey to crack Africa
- Analysis - Storm clouds lift over Diageo Towers
- NPD: The Clear Soft Drink Trend is Back
- Diageo CFO Mahlan to head up N America
- Former Bacardi exec takes De Kuyper CEO role
- Diageo lining up Gleneagles sale - report
- Edrington posts FY profits drop
- Pernod Ricard allays Havana Club shortage fears
- Global liqueurs insights - market forecasts, product innovation and consumer trends research
- The IWSR Company Profile 2014 – Remy Cointreau
- Edrington Group in Spirits (World)
- Diageo plc (DGE) - Financial and Strategic SWOT Analysis Review
- Global Tequila insights - market forecasts, product innovation and consumer trends research