US: Dr Pepper Snapple Group enters energy drink market

By just-drinks.com editorial team | 10 June 2008

Dr Pepper Snapple Group has unveiled its entry into the US energy drink market with the introduction of Venom.

The new drink, available in Black Mamba, regular and Mojave Rattler, low-carbohydrate/calorie, will be available in a 16.9oz re-sealable aluminium bottle, the company said today (10 June).

"Venom will accelerate Dr Pepper Snapple's entry into the fast growing energy drink market by delivering a jolt of energy in new killer packaging," said Charlotte Dimery, director of marketing for Venom. "Its piercing energy that strikes back in a new re-sealable bottle delivers something new and functional in the competitive energy landscape."

The Venom energy blend contains caffeine, l-carnitine, guarana, ginseng and taurine.

The two ranges will be available at retailers nationwide for a suggested retail price of US$2.29 per bottle.

Sectors: Soft drinks, Water

Companies: Dr Pepper