US: Dr Pepper signs Diet deal with Jack in the Box

By just-drinks.com editorial team | 26 June 2009

Dr Pepper Snapple Group has signed a deal with Jack in the Box Inc and its franchisees that will see both Dr Pepper and Diet Dr Pepper available in all Jack in the Box restaurants across the US.

The deal will being in July, and will see Diet Dr Pepper available to all of the nearly 2,200 Jack in the Box restaurants in the US with national availability expected by year end. Dr Pepper is already available in all Jack in the Box restaurants nationally and will continue to be available under terms of the agreement.

"We are very excited about this opportunity to expand our successful 22-year relationship with Jack in the Box and its franchisees," said Dave Rollins, general manager and Sr. vice president, foodservice of Dr Pepper Snapple Group. "Dr Pepper and Diet Dr Pepper are two of the best selling beverages in America and are a perfect fit with the Jack in the Box strategy of increasing soft drink sales in their restaurants."

"Dr Pepper is a strong brand that performs well in our system," said Terri Graham, SVP, chief marketing officer for Jack in the Box. "Jack in the Box has one of the most varied menus in the QSR segment, and with the addition of Diet Dr Pepper, we're pleased to be able to offer our guests even more beverage options."

Sectors: Soft drinks

Companies: Dr Pepper