US: Dr Pepper in US ‘diet’ giveaway promo

By | 2 February 2009

The Dr Pepper Snapple Group has launched a promotion that offers US consumers a free can of Diet Dr Pepper in a bid to beat the credit crunch.

"It's clear that 2009 is going to be a year of sacrifice for our country, but we have good news for people thirsting for something to lift their spirits. We're giving away up to two million coupons for free Diet Dr Pepper to stimulate the tastebuds of America," said Allison Methvin, director of marketing for Dr Pepper.

The promotion will continue through to 31 March or until the coupons run out and can be obtained from www.freedietdrpepper.com.

Sectors: Soft drinks, Water

Companies: Dr Pepper

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