US: Dr Pepper hit by innovation trend
Dow Jones reported that Rick Wach, senior vice president of marketing at Dr Pepper/Seven Up Inc, told the annual Dr Pepper bottler meeting that: "We see the Dr Pepper crown jewel being squeezed out by innovation."
Some 75% of Dr Pepper's distribution is through Coke and Pepsi bottlers, who have been concentrating on a plethora of new product launches from the two big soft drink companies, including Sprite Remix and Mountain Dew Livewire.
These launches have apparently been costing Dr Pepper valuable shelf space. Dow Jones said among Pepsi bottlers alone, the number of promotional displays including Dr Pepper is down 9%.
Cadbury is planning a boost of its own with a new marketing drive in the pipeline. The company is also reportedly looking a "healthier" carbonated soft drink launch, which could include a mid-calorie drink.
A recent report on the UK soft drinks market showed that growth in non-carbonates at the expense of traditional carbonated soft drinks is much less marked in the on-premise sector than in the take-hom...
A departing PepsiCo executive is to be handed a US$4.56m package spread over the next two years for his consultancy services....
The Pepsi Bottling Group has signed a letter of intent to acquire Pepsi-Cola Bottling Company of Charlotte (Pepsi Charlotte) for an undisclosed sum....
The Pepsi Bottling Group today reported second quarter net income of US$148m, or diluted earnings per share (EPS) of $0.59. The results were up on the same period last year as the company grew volumes...
Pepsi-Co. has been removed from a Syrian blacklist of companies which have dealings with Israel, according to a report in the official Syrian newspaper al-Thawra....
Pepsi has launched a new 50cl silver-coloured bottle for its Pepsi light soft drink as part of a major advertising campaign to roll out this summer in Spain....
PepsiCo's president and CFO, Indra Nooyi, has been forced to apologise for remarks she made whilst speaking to the 2005 graduating class of Columbia University's Business School in New York City last ...
PepsiCo has confirmed that it is to drop its low-calorie drink Pepsi Edge....
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