US CAGNY: Downturn sees PepsiCo invest in value
By just-drinks.com editorial team | 20 February 2009
[UPDATED 25/02/2009] PepsiCo has altered some of its plans to re-invest the US$1.2bn in cost-savings from its restructuring programme in a bid to provide greater value for consumers during the economic downturn.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
[UPDATED 25/02/2009] PepsiCo has altered some of its plans to re-invest the US$1.2bn in cost-savings from its restructuring programme in a bid to provide greater value for consumers during the economic downturn.
- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
just the round-up - The week in drinks
The top ten stories published on just-drinks this week:
Insight - US: Dr Pepper Snapple Group steers clear of Pepsi talk
Dr Pepper Snapple Group has distanced itself from discussions regarding the distribution deal it currently has with PepsiAmericas and Pepsi Bottling Group for its Crush CSD brand in the US.
BRAZIL: PepsiCo acquires coconut water firm
PepsiCo has signed a deal to acquire both divisions of Brazil's largest coconut water company, Amacoco Nordeste and Amacoco Sudeste, for an undisclosed fee.
