US: Dos Equis searches for Most Interesting Man assistant

By just-drinks.com editorial team | 22 April 2008

Dos Equis is launching an irreverent marketing campaign in the US, to find a new assistant for the Most Interesting Man (MIM) in the World.

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Dos Equis is launching an irreverent marketing campaign in the US, to find a new assistant for the Most Interesting Man (MIM) in the World.

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