S KOREA: Doosan grabs share of soju market

By | 30 March 2006

Doosan Liquor BG has doubled its share of the country's soju market in under two months, according to local reports.

The South Korean distiller has seen sales of its Cheoumcheorum soju hit 30m bottles since its launch in February, said a report from news agency Asia Pulse today (30 March).

Soju is a traditional Korean spirit with an abv of between 21% and 25%.

Rival distiller Jinro dominates the soju market with a share of around 50%. Doosan's share has risen from 5% to 10%.

The report said that Doosan had reduced the alcohol content of its soju brand to 20% in an effort to attract more drinkers, especially women.

Sectors: Spirits

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