UK: Doom Bar leapfrogs Greene King IPA as top-selling cask beer

By | 24 June 2013

Doom Bar is now the UKs top-selling cask ale

Doom Bar is now the UK's top-selling cask ale

Molson Coors' Sharp's Brewery brand Doom Bar has replaced Greene King IPA as the UK's best-selling cask ale, according to latest figures. 

On-trade volumes of Doom Bar rose 30% to 133,226 barrels in the 12 months to April, figures from research group CGA have revealed. Sales by value in the same period leapt 32% to GBP114.9m (US$176.5m).

Doom Bar, whose brewer, Sharp's, was acquired by Molson Coors in 2011, was in the minority of leading UK cask ales to see volume growth last year. Volumes of number two brand, Greene King IPA, fell 7.4% to 127,092 barrels in the 12 months, with sales down 3.2% to GBP101.9m.  

In third spot was Fuller's London Pride, whose volumes dropped 11.3% to 89,540 barrels. Sales fell 6.8% in the year to GBP79.1m. 

Top 50 brands that gained strongly in volumes over the year were Jennings Cumberland Ale (+42.7%), Castle Rock's Harvest Pale (+355.8%), Hook Norton's Old Hooky (+229.6%), and Batemans XB (+838.8%). 

Expert analysis

Beer in the United Kingdom

In 2011 beer sales remained weak due to the ongoing and growing consumer concern about government spending cuts on jobs and incomes, which continues to constrain consumer spending. Total volume sales of beer declined by 5%, a more dramatic decline compared to the previous year and slightly sharper than the review period total volume CAGR. This was due to ongoing beer tax increases in March, with beer seeing excise duty increased two percentage points above the level of inflation at 5%. This tax...

Sectors: Beer & cider

Companies: Greene King, Coors, Castle

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UK: Doom Bar leapfrogs Greene King IPA as top-selling cask beer

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