Don Sebastiani & Sons Pepperwood Grove Big Green Box

Don Sebastiani & Sons' Pepperwood Grove Big Green Box

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Don Sebastiani & Sons' Pepperwood Grove Big Green Box

Category - Wine, California, 13.5% abv

Available - From this month

Location - US, in both on- and off-trade

Price - SRP of US$20 per three-litre box

Distribution – Different in each US state

The launch of Pepperwood Grove in the box format – the brand is also offered in bottles – is a result of company research which found that consumers were hesitant to buy three-litre boxes because they did not see a brand they liked, or knew, available at retail. In addition, their perception was that standard 750ml or even 1.5-litre bottled varietal wines were of better overall quality than box wines. “The Pepperwood Grove Big Green Box addresses both issues with a brand long established and respected for its quality-to-price ratio,” the company said late last week.

Varietals offered will include Chardonnay, Pinot Grigio, Zinfandel, and Cabernet Sauvignon. Once opened, the wine will remain fresh in the refrigerator for up to a month.