Don Sebastiani & Sons has prepared a fresh look for its Screw Kappa Napa wine brand.

The Sonoma Valley-based wine negociant said yesterday (28 February) that the brand, consisting of Napa Valley wines bottled in screwcap, has had its name shortened to s|k|n as part of the revamp.

The new look emphasises the colours and embossed texturing on the bottle, the company noted.

s|k|n is a core brand in the Sebastiani Three Loose Screws sales portfolio, which also represents the appellation-focused Aquinas Napa Valley and Mia's Playground brands.

Earlier this year, the company posted 30% leap in sales for 2006 against the year before.