US: Don Julio Tequila sponsors art expo

By | 25 January 2007

Diageo-owned Tequila brand Don Julio has joined forces with The Mexican Museum, located in San Francisco, to present a travelling exhibition of Mexican art, featuring works by both Mexican and Mexican-American artists.

The Nuevo Arte: Coleccion Tequila Don Julio includes contemporary and original works by talented artists selected by Tere Romo, the curator of exhibitions at The Mexican Museum.

Tequila Don Julio is also donating the collection to The Mexican Museum. The exhibition is scheduled to visit New York, Houston, Chicago and Los Angeles between January and August this year.

"From forging new paths of artistic expression to capturing authentic traditions in a new light, creativity and innovation are surging out of Mexico," said Joel Henry, vice president Tequila Don Julio, Diageo Reserve Group.

"Tequila Don Julio, the most popular luxury Tequila in Mexico, is pleased to support both rising and well-known Mexican and Mexican-American artists."

Sectors: Spirits

Companies: Diageo

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