KOREA: Domestic wine sales leap in 2003
Domestic wine sales in South Korea soared last year, according to figures released earlier this week. The latest survey of consumer product categories in the country, conducted by ACNielsen Korea, shows a leap in sales of wine of 58%, the highest growth among the 98 categories surveyed.
The overall alcoholic beverages market, however, grew by a slightly less impressive 1% for the year in 2003.
Speaking to The Korea Herald, Hugh Kwon, president of ACNielsen Korea, said: ""In the liquors group, only wines posted a high growth rate. This is attributable to the recent 'well-being' trend, which has boosted consumers' awareness of healthy food and drinks.
"Consequently, promotional activities on the benefits of drinking wine heated up the nation's wine market," Kwon added.
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