British customers drank more UK-sourced bottled water last year compared to the year before

British customers drank more UK-sourced bottled water last year compared to the year before

UK-sourced bottled water production grew by almost 4% last year as demand among British consumers rose due to health concerns. 

Some 1.69bn litres were produced in 2011 compared to 1.63bn the year before, according to the British Bottled Water Producers (BBWP). Citing figures from Zenith International, the trade association said today (17 May) that, in the UK, 1.63bn litres were drunk last year compared to 1.56bn litres the previous year, an increase of 4.5%.

The bottled water market has grown considerably in the past 20 years, from 580m litres in 1993 to almost 2.1bn litres in 2011. The sector is now valued at about GBP1.5bn (US$2.4bn), Zenith said.

“Bottled water holds a significant share of the soft drinks industry in the UK,” said BBWP director Jo Jacobius.

“As a nation we now drink more bottled water than fruit juices and nectars, wine or spirits.

"The long-term growth in bottled water consumption is testament, perhaps, to the now almost ubiquitous acceptance of the advice to drink eight glasses of water a day for optimum health, a campaign which my team and I began pioneering over a decade ago.” 

Annual UK bottled water consumption per capita is 34 litres, up from 26.9 litres in 2001, according to Zenith.