JAPAN: Domestic beer sales hammered by earthquake – figures
Japan's beer volumes in March recorded a marked slide after the earthquake and tsunami
Shipments of beer and quasi-beer drinks in Japan last month were hit hard by the earthquake and tsunami in the north-east of the country, according to recent figures.
Number released this week by the five largest brewers in the country show that domestic shipments in March were down by 10.9% on the same month a year ago. Total volumes of beer and beer-like beverages reached 33.3m cases, with one case containing 20 63.3cl bottles.
Last month represented the the third largest decline for the month of March for Japan's brewers since 1992.
The lower number of drinking parties in the country, since the earthquake and subsequent tsunami on 11 March, was also blamed for the depressed numbers.
Following the 'quake, three Japanese brewers, Kirin, Asahi and Sapporo, reported extensive damage to their facilities in the north-east of the country.
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