BRAZIL: Dolly Thursday intensfies Coke campaign
Dolly Thursday has attacked the Coca-Cola Co. in a newspaper advert. The Brazilian discount soft drinks brand brought its campaign against Coke to a new level yesterday by running a newspaper advertisement in the Wall Street Journal accusing the company of "anticompetitive" practices in Brazil.
In the advertisement, published in the front section of Thursday's paper, Dolly asks Coca-Cola's board of directors to investigate and "take urgent measures regarding the alleged anticompetitive actions taken by Coca-Cola" in Brazil. Dolly has also threatened to take Coke to court.
Dolly has made numerous allegations against Coke in the last three years. Allegations have ranged from corporate espionage to sabotage. The main contested area has been the allegations that Coca-Cola helped distribute e-mails saying that Dolly causes cancer.
The company also claims to have a copy of a videotape showing a former executive of Coca-Cola bottler and distributor Spal/Panamerican Beverages, allegedly admitting to the strategy.
Antitrust authorities in the country agreed in September to open a preliminary inquiry into the matter.
Coca-Cola sells around 50% of all the soft drinks in Brazil.
Sectors: Soft drinks
- Aus wine industry pays price for past failures
- Six key trends for alcoholic drinks in 2016
- What's in store for Super Bowl 50 - Focus
- Ten things to know about spirits in the US
- Will value-sharing in Travel Retail become reality
- William Grant & Sons restructures US team
- Diageo's Orphan Barrel The Gifted Horse - NPD
- Diageo completes wine category exit in US
- SABMiller hits back in UK corporation tax row
- Diageo's Oban Little Bay single malt Scotch - NPD
- What Next for Beer and Brewers Following the MegaBrew Deal?
- Global travel retail insights - market forecasts, product innovation and consumer trends
- Global Beer Trends 2015 : Global Beer Trends and Long-term Forecasts
- Global Whiskey Market 2016-2020
- Global sparkling wine insights - market forecasts, product innovation and consumer trends research