The price of alcohol should be almost doubled to reduce the damage done by excessive drinking, according to press reports. The Daily Telegraph said today that the Academy of Medical Sciences, an independent body of senior doctors and researchers, has concluded that attitudes to drinking must change.

The newspaper reports that the academy believes affordability and availability of alcohol should be limited. The academy believes that drinking levels should return to those of the early 1970s when per capita consumption stood at seven litres a year. That figure has since risen to 11.1 litres today.

The doctors want the price of beer, wine and spirits to be increased to 1970 levels, when alcohol was almost twice as expensive as it is today, relatively speaking. This move would curb the growing cases of excessive drinking and the physical damage this causes drinkers.