US: DNA Beverage Corp partners with Star Racing Yamaha

By just-drinks.com editorial team | 13 November 2009

DNA Beverage Corporation, makers of DNA Energy Drink, has announced an alliance with Star Racing Yamaha in a bid to maximise its market presence.

"We are excited about DNA Shred Stix being the title sponsor of Star Racing Yamaha," Geoff Armstrong, vice president of marketing at DNA, said yesterday (12 November).

"Star is putting together a competitive lineup this year, that includes Nico Izzi, Martin Davalos, Max Anstie, and Broc Tickle who are each aiming for the 2010 Lites Title. They are sure to make it an exciting and competitive season this year, increase product awareness and ultimately lead to greater sales."

The partnership and title sponsorship was brokered by Wasserman Media Group on behalf of Star Racing.

Last month, DNA Beverage Corp launched a new website for its DNA Energy Drink.

The website, (www.dnabeveragecorp.com), became a priority, the US company said, following the company's recent relocation for expansion of its brand line.

Sectors: Soft drinks, Water