US: DNA Beverage Corp appoints Midwest VP

By just-drinks.com editorial team | 31 March 2009

DNA Beverage Corp, producer of DNA Energy Drink, has appointed Jeff Martin as regional vice president of its Midwest Division.

Martin, who has a career of building brands, including Dannon and Clearly Canadian, spanning 27 years, joins DNA with immediate effect, the company said yesterday (30 March).

DNA president Darren Marks said: "Jeff has extensive experience in securing and managing personnel, as well as managing a distributor network on a national basis.

"In addition to working with distributors, he has developed a genuine rapport with retail chains throughout the country, and it is for these reasons we have charged him with the responsibility of bringing DNA Energy Drink to the Midwest, beginning with Ohio, Michigan and Indiana."

In January, DNA promoted Russ Rickon to vice president of national sales.

Sectors: Soft drinks

Companies: Clearly Canadian