US: Distillers set for robust 2006
The US spirits market will see sales rise 7% this year, according to an industry forecast.
The Distilled Spirits Council has estimated that spirits sales in the US will reach US$17.4bn on sales of 176m nine-litre cases.
The council said the increase would be largely due to growing demand among consumers for premium spirits. It added that distillers will this year enjoy a more level regulatory environment versus beer and wine.
Spirits sales rose last year by 7.5% with the strongest growth in premium categories. Vodka led with revenue growth of 7% on 45.7m cases to take 27% of the spirits market in the US.
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