Product Launch - UK: Distillerie Francoli's Opal Sambuca

By | 9 October 2012

Click through to view Distillerie Francolis Opal Sambuca

Click through to view Distillerie Francoli's Opal Sambuca

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Distillerie Francoli's Opal Sambuca  

Category - Spirits, sambuca, 38% abv

Available - From yesterday (8 October)

Location - Exclusive to the UK

Price - SRP GBP16.99 (US$27.25) per 70cl bottle

Distribution - Global Brands

Distributor Global Brands has launched an Italian sambuca exclusive to the UK market to capitalise on what it claims are premiumisation trends in the spirits sector.

Distillerie Francoli's Opal Sambuca will drive growth back in the UK sambuca sector, which has so far missed out on premiumisation, Global Drinks told just-drinks yesterday (8 October). The distributor also said there is a strong call from bartenders for sambuca.

“(Opal Sambuca) will encourage people to trade up on their nights out as the brand meets consumer needs for premium brands and experiences,” the company said.

Last month, Hi-Spirits launched Antica Absinthe Sambuca in the UK market.

Show the press release

Global Brands has unveiled a raft of on-trade activity for its famous Opal range this Autumn, including the launch of Opal Sambuca, a premium Sambuca to sit alongside the luxury liqueur range.

Produced by the revered Francoli Distillery in Northern Italy, the Opal range, which includes Opal Nera, Opal Bianca and Opal Rossa liqueurs, and now the 38% abv Opal Sambuca, are created using only the highest quality, natural ingredients to deliver the superior taste for which Opal is renowned.

This year’s Halloween campaign will capture Opal’s ‘Dark Nights’ and ‘Passione Italiana’ brand identity and offers stockists bespoke point of sale and Halloween kits. To drive visibility and rate of sale in-venue the kits include signature glassware, strut cards and Halloween masks. 

The Halloween activity will culminate in the annual trade ‘Dark Nights’ Opal Halloween ball on 31st October at Fabric nightclub in Central London.

Global Brands Marketing Director, Simon Green commented:

“October marks a significant period of investment for the Opal range of Italian liqueurs as the brand is dark and mysterious in nature, making it ideal for Halloween and the winter months. ‘Italiana Passione’ is centred around striking imagery and bespoke point of sale to communicate Opal’s Italian heritage, the range’s superior quality and its intriguing nature.

“Whilst we’re seeing success with the Opal range of sambuca liqueurs, which are outperforming the market and growing at +18%*, the UK Sambuca category is underperforming having failed to capitalise on the premiumisation trend. The launch of 38% Opal Sambuca will encourage people to trade up on their nights out as the brand meets consumer needs for premium brands and experiences. There is a strong bar call for Sambuca and Opal Sambuca is the premium shooter for the discerning palate.”

TASTING NOTES

Luxury Sambuca Liqueurs – 30% abv 

Opal Nera – ‘A deep purple liquid with flavours of anise and liquorice, of black jellybeans and lemon zest which linger deliciously on the tongue.’ 

Opal Rossa ‘Blood Cherry’ – ‘Blood red with an aroma of ripened cherries, taste of sour cherries with a hint of anise and fresh lemon - bursting with juice and flavour.’ 

Opal Bianca – ‘Clear with an aroma of aniseed, taste of liquorice and 

fresh lemon with a luscious mouth-feel and smooth finish.’ 

NEW Opal Sambuca – 38% abv 

Distinctly smooth Sambuca made with natural infusions of green and star anise, elderflower and coriander created to match the characteristics of Opal Bianca.

Original source: Company Release

Expert analysis

Spirits Market in the UK - Product Launch Almanac 2011

Datamonitor’s Spirits market in the UK – Product Launch Almanac 2011 provides a complete guide to new product launches in the UK spirits market since March 2010,This report includes detailed data on products including Package Type, Package Material, # SKUs, Description, Package Tags, Ingredients, Shelving, Innovation and Flavor/Fragrance. This report also provides an overview of the spirits market in the UK, with data from 2005 to 2010 and forecasts to 2015.

Sectors: Product launches, Spirits

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