Product Launch - GLOBAL: Distell's Burn Stewart Distillers Black Bottle

By | 27 September 2013

Click through to view Distells Burn Stewart Distillers Black Bottle

Click through to view Distell's Burn Stewart Distillers Black Bottle

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Distell's Burn Stewart Distillers Black Bottle

Category - Spirits, Scotch, blended, 40% abv

Available - From next month

Location - UK and selected export markets

Price - SRP from GBP17.99-18.49 (US$29-30)

Distell's Burn Stewart Distillers Scotch unit has launched a reformulated Black Bottle, the brand it bought in 2003.

The new Black Bottle uses the black glass bottle that was the original inspiration for the brand's name. The product was first made at the turn of the 19th century, but after the outbreak of the First World War, Black Bottle was packaged in a green bottles because of war-time glass shortages in the UK.

Burn Stewart said the new recipe is in line with the original Black Bottle but with “another layer of depth to the liquid”.

Distell acquired Burn Stewart Distillers in April.

Show the press release


Burn Stewart Unveils New Black Bottle

Burn Stewart Distillers has unveiled the new Black Bottle Scotch Whisky today (27 September 2013), which will be available to consumers later in the year.

Black Bottle is a premium blended Scotch Whisky which was acquired by Burn Stewart in 2003, and is currently exported to over 30 countries globally.

After 18 months of extensive global consumer research and design development, the new Black Bottle heralds a return to the original Scotch, which the Graham brothers created in Aberdeen at the turn of the 19th Century.

Burn Stewart Master Distiller, Ian MacMillan, was charged with creating a product which would be more in keeping with its original north east recipe. The result is a curiously rich and slightly smoky taste that maintains the distinctiveness of Black Bottle but adds another layer of depth to the liquid.

Ian MacMillan said: “The challenge was to develop a liquid that was more in line with the original character of Black Bottle while maintaining all of the quality for which the brand is renowned. I wanted to reintroduce a richness to balance the smokiness of the blend and in turn allow each component to contribute to the overall flavour.

“This whisky will appeal to the experienced blended drinker who enjoys drinking Scotch neat as well as those exploring whiskies for the first time and who prefer to add a mixer. Restoring the blend to its former glory has been a rewarding and nostalgic experience as it has given me the opportunity to revisit the original identity of Black Bottle.”

Burn Stewart will launch Black Bottle in new packaging, re-introducing the distinctive black glass bottle which was the original inspiration behind the name of the brand. This iconic bottle was used by the Graham brothers up until the outbreak of the First World War when supplies from the German manufacturer ceased and they were forced to revert to a standard green glass bottle which has remained until the present day.

“It was thought that no examples of this once-famous black glass bottle survived,” says Marco Di Ciacca, Senior Brand Manager for Burn Stewart. “However, after months of searching, we managed to find a bottle dating back to 1906, which then became the inspiration for our new design. This new look is in line with the growing global consumer trend for premium spirits with authentic and compelling brand stories.”

Black Bottle will be available to buy in the UK from October 2013 in selected on and off trade outlets. The brand will also be launched internationally into selected export markets from October.

Black Bottle

RRP: £17.99 - £18.49

40% ABV

Original source: Company Release

Expert analysis

Distell Group Limited : Consumer Packaged Goods - Company Profile, SWOT & Financial Report

Canadean's "Distell Group Limited : Consumer Packaged Goods - Company Profile, SWOT & Financial Report" contains in depth information and data about the company and its operations. The profile contains a company overview, key facts, major products and services, swot analysis, business description, company history, financial analysis, mergers & acquisitions, recent developments, key employees, company locations and subsidiaries, employee biographies as well as competitive benchmarking data.

Sectors: Product launches, Spirits

Companies: Distell

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