Distell released its H1 numbers last month

Distell released its H1 numbers last month

Distell has appointed a general manager for its Asia Pacific Travel Retail arm.

Australian-born Luke Maga, 33, will head up the region's Travel Retail business and has been tasked with driving growth for Distell's key spirits brands, the company said today (3 March). Maga is also charged with capturing demand for Nederburg wines amongst travellers.

The role has been newly-created and is part of Distell's moves to centralise its Travel Retail team from a previous regional approach, a spokesperson told just-drinks.

Marius Fouché, who heads Distell's global duty free division, said: "(Maga's) conversancy with the Asia Pacific region, his ability to customise retail travel solutions for individual geographies and his success with luxury brands, make his a valuable addition to the team."

Maga joins Distell from Trivision International, a Hong Kong company specialising in retail design and installation. He was formerly the Asia Pacific global Travel Retail manager for Beam Global Spirits & Wine and the global Travel Retail manager for Maxxium Worldwide in Australia.

Last month, South African-based Distell praised its international division for driving a strong performance in its first-half results.

Expert analysis

The US Spirits Market: What Consumers Drink and Why?

The US Spirits Market: What Consumers Drink and Why?

This report provides the results for the Spirits market in the US from Canadean’s unique, highly detailed study of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an ove...read more