SOUTH AFRICA: Distell refocuses its wine business
By Arnold Kirkby | 17 April 2002
By refocusing its wine business Distell aims to make itself more internationally competitive and so improve its market share to 23% by 2005, compared with the 17% it enjoyed in 1999. Distell is narrowing its portfolio of wines and identifying key target markets and combining its mix of 15 prestigious boutique wines together with its volume global brands such as Nederburg, Two Oceans, Durbanville Hills, Fleur du Cap and Drostdy-Hof.
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By refocusing its wine business Distell aims to make itself more internationally competitive and so improve its market share to 23% by 2005, compared with the 17% it enjoyed in 1999. Distell is narrowing its portfolio of wines and identifying key target markets and combining its mix of 15 prestigious boutique wines together with its volume global brands such as Nederburg, Two Oceans, Durbanville Hills, Fleur du Cap and Drostdy-Hof.
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