UK: Distell gives Savanna cider competition push

By | 17 July 2009

Distell has lined up an off-trade promotional push for its Savanna cider brand in the UK.

The South Africa-based company said yesterday (16 July) that Savanna will offer prizes to consumers in a draw called 'The Great Golden Giveaway'.

Prizes on offer include gig tickets, holidays, games consoles and gadgets.

The on-pack promotion will be backed by radio promotions on Kiss FM, Magic FM and Live DJ with weekly prize draws.

The competition will run on bottles on sale in Tesco and Asda.

In October last year, Distell launched a 500ml bottle version of Savanna in the UK.

Sectors: Beer & cider

Companies: Distell

View next/previous articles

Currently reading -

UK: Distell gives Savanna cider competition push

There are currently no comments on this article

Be the first to comment on this article

Related articles

S AFRICA: Distell loses Two Oceans wine ruling

Distell has been ordered to change the advertising, packaging and website for its Two Oceans wine brand after advertising authorities ruled that it was misleading consumers.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page