US: DISCUS report highlights ad complaints
The Distilled Spirits Council of the United States (DISCUS) has issued its second semi-annual report covering complaints made about alcohol advertising in the US. The trade group, which represents almost 80% of all distilled spirits sold in the country, said yesterday (4 August) that it received 17 complaints in the first six months of this year.
The complaints ranged from the location of billboards, the publication of adverts in magazines not geared towards adults and the use of sexual imagery in adverts. Of the adverts in question, five were against DISCUS member companies while the other 12 were against non-DISCUS members.
Most of the complaints were resolved, the council said in the report. Two complaints, both against non-DISCUS members, did not draw responses from the companies in question, however.
Spirits Marque One LLC, whose advert for Svedka vodka pictured the vodka being poured between a topless woman's breasts, did not answer the complaint, while Bang Distribution Company, who ran an advert showing a naked woman lying on her back with her legs in the air forming the stem of a glass, also did not respond to the council.
"We believe this semi-annual report is an important element of our longstanding corporate responsibility efforts and we are particularly gratified with the positive response from public officials and others that has resulted from the transparency created by the report," said Peter Cressy, president and CEO of DISCUS.
The Code Review Board is comprised of senior member company representatives elected by the DISCUS board of directors. The eight members include representatives from Diageo, Brown-Forman, Pernod Ricard USA and Bacardi USA.
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