US: DISCUS holds media buying conference

By just-drinks.com editorial team | 17 November 2006

The US association of spirits producers The Distilled Spirits Council (DISCUS) hosted a media buying summit yesterday (15 Nov) which brought together industry leaders to share best practices for responsible media placement under the provisions of the association's voluntary advertising and marketing code.

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The US association of spirits producers The Distilled Spirits Council (DISCUS) hosted a media buying summit yesterday (15 Nov) which brought together industry leaders to share best practices for responsible media placement under the provisions of the association's voluntary advertising and marketing code.

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