US: DISCUS hails ad review board success
Only one drinks company in the US refused to pull its adverts in the second half of last year when challenged by the Distilled Spirits Council (DISCUS).
The US industry body said yesterday (29 March) that a total of 16 complaints were made about alcohol adverts in the country in the second half of 2006. Of those 16, nine were ruled as being in violation of the body's code review board. One of those nine, Bong Spirit Company, did not take corrective action, the board noted.
When challenged by a complaint from a member of the public in New York, who suggested that the marketing of a beverage in a bottle shaped as a bong was "irresponsible", the company said it viewed the shape as "pop icon imagery". The board found in favour of the complainant, but no further response was received from Bong Spirit once informed of the board's decision.
"While this recent report continued to show 100% compliance by Distilled Spirits Council members with code review board decisions, importantly, there also was overwhelming compliance by non-members," said DISCUS president and CEO Peter Cressy.
"These results show that the code review process continues to have a positive and significant impact in the marketplace and that the industry's self-regulation works."
The code review board is made up of senior member company representatives, who review complaints about advertising and marketing materials in the marketplace. The code also has an advisory board made up of independent experts from academia, government and broadcasting.
Russian Standard has secured permanent listings for its vodka range in Finland....
Miller Brewing and the American Motorcyclist Association have partnered to promote a safe motorcycle riding practises and responsible alcohol consumption campaign across the US....
Weight Watchers has prepared a sparkling variant of its wine range in the UK....
Belvedere Group has posted a marked slide in operating profit for the first half of this year....
Green Mark vodka owner and distributor Russian Alcohol is up for sale, with a number of international companies expressing interest in the US$600m-plus company....
Alcohol advertising in Europe so far this year has registered a very slight slip in overall compliance, according to a recent survey....
SUN InBev has announced a new campaign of social advertising to help tackle drunk driving in Russia....
Global drinks force Diageo is backing the "We Don't Serve Teens" campaign, aimed at reducing teen access to alcohol, as it rolls out in Arizona....
- Why consumers don't care about vodka's provenance
- Pernod Ricard's FY Performance by Region, Brand
- Japan follows in Scotch whisky's footsteps
- Brown-Forman's Q1 Performance by Region, Brand
- Pernod Ricard's FY fiscal-2015 - Preview
- Diageo launches glass Bulleit & Cola bottles
- Pernod Ricard "in line" after full-year results
- Pernod Ricard releases social medial guide
- Bruno Mars rum rolls out across US
- Brown-Forman CEO unfazed by FX headwinds
- Global gin insights - market data, product innovation and consumer trends research
- Future growth opportunities for global spirits
- Global vodka insights - market forecasts, product innovation and consumer trends research
- Global Tequila insights - market forecasts, product innovation and consumer trends research
- Global rum insights - market forecasts, product innovation and consumer trends research