UK: Discover the Origin campaign launched
A campaign designed to educate UK consumers about the EU's Protected Designation of Origin status has been launched by producer bodies, including those for Burgundy wine and Port.
Nearly a third of UK consumers aged between 25 and 55 told a YouGov survey last November that they were more likely to spend more on food and drink carrying EU Protected Designation of Origin status.
An alliance of producer bodies, including Port, Burgundy and Parma ham, released the survey results at a promotional event for their Discover the Origin campaign in London today (14 January).
PDO status, which is also enjoyed by regions such as Champagne and Rioja, means that only products made within those areas and in-keeping with specific production rules can use the name.
George Sandeman, vice president of the Port Institute (IVDP), told just-drinks that producers needed to raise consumer awareness.
November's YouGov survey also revealed that more than half of UK consumers would prioritise price over a PDO seal, a result the alliance blamed on the credit crunch and also lack of awareness.
Paulo Russell-Pinto, marketing chief for IVDP, told just-drinks that the producers' alliance aimed to build consumer awareness over the longer term. "Results [of the campaign] will ultimately be measured in sales, of course, but this is not a result that we anticipate for the next three years."
There are circumstances when tradition and heritage are to be cherished and there are others when both can hang like dead weights around your neck....
Danone Waters is to open a distribution centre at the northwest German Port of Duisburg to handle its Volvic and Evian brands....
Diageo is facing a trade union revolt over its plan to cut more than 10% of its workforce in Scotland, while the country's Government has pleaded with the company to rethink its proposal....
Scotland's first minister, Alex Salmond, was due to meet with Diageo's senior management today (2 July) after the drinks giant announced plans to shed more than 10% of its workforce in the country....
Diageo is to cut more than 10% of its workforce in Scotland as part of a restructuring of its operations in the country....
Anheuser-Busch InBev has extended its sponsorship deal with Live Nation, one of the world's largest live music companies....
Coming up at this year's London International Wine & Spirits Fair…...
The price of grape spirit used to fortify Port will double as European distillation subsidies are phased out, say producers....
- Industry is following the pack to patriotic party
- The category today - Scotch Whisky I
- Today's Market Trends - Scotch Whisky II
- Tomorrow's Market Trends - Scotch Whisky III
- Key Brands Performance - Scotch Whisky IV
- Brown-Forman shuffles director pack
- Diageo unveils first European Johnnie Walker House
- Spirits can fill music industry gap - Jagermeister
- Wm Grant redesigns Glenfiddich 21yo Gran Reserva
- Consumers want brands that challenge them - study
- Global RTD insights - market forecasts, product innovation and consumer trends
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Soft Drinks Global Overview: Growth Opportunities Between Category Lines
- Adultifying Soft Drinks; Capitalizing on rising adult demand for non-alcoholic beverages
- Global travel retail insights - market forecasts, product innovation and consumer trends