UK: Disaronno set for GBP1.5m advertising push

By | 3 October 2006

First Drinks Brands is rolling out a GBP1.5m TV advertising campaign for Italian Amaretto brand Disaronno over the coming months to drive UK sales.

The campaign, which will commence on 13 November and continue for six weeks, represents a 38% rise on previous TV advertising spends on the liqueur, distributed by First Drinks in the UK.

Andy Corris, brand manager for Disaronno at First Drinks Brands, said: "We have enjoyed a fantastic 2006 and seen very strong sales growth of 22%, outperforming the liqueurs market which is showing only 2% growth. We are also celebrating our CoolBrands accolade - Disaronno was the only liqueur recognised in this exclusive collection of brands for establishing a cool reputation among brand experts and consumers."

Disaronno is looking to target "image-conscious young women" with the 30-second advert featuring a young woman enjoying the drink with friends.

Sectors: Spirits

Companies: Disaronno

View next/previous articles

Currently reading -

UK: Disaronno set for GBP1.5m advertising push

There are currently no comments on this article

Be the first to comment on this article

Related articles

UK: Disaronno beats category for 2006

Amaretto brand Disaronno has toasted its most successful trading year to date in the UK.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page