UK: Disaronno in first broadcast sponsorship
By just-drinks.com editorial team | 8 April 2004
First Drinks' Italian Amaretto liqueur brand Disaronno has signed a seven-figure deal with UK broadcaster BSkyB to become the exclusive sponsor of Sky One's new US drama hit Las Vegas.
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First Drinks' Italian Amaretto liqueur brand Disaronno has signed a seven-figure deal with UK broadcaster BSkyB to become the exclusive sponsor of Sky One's new US drama hit Las Vegas.
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